Sheikh Mohammed launches third ‘World’s Coolest Winter’ campaign

Sheikh Mohammed launches third ‘World’s Coolest Winter’ campaign

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the third edition of the ;World’s Coolest Winter’ campaign during the UAE Cabinet meeting, held at Al Zorah Natural Reserve in Ajman, the state news agency, WAM, reported.

Sheikh Mohammed highlighted Ajman as the starting point for the new season of the campaign. He said: “Ajman witnessed a tourism, economic, and urban transformation under the direction of my brother Sheikh Humaid bin Rashid. We are proud of the dedication of Sheikh Ammar bin Humaid and his brothers.”

He added: “The World’s Coolest Winter campaign, sparked an increase in domestic tourism by 36 per cent in 2021, reaching 1.3 million domestic tourists. This year’s theme “Our heritage” will focus on spreading Emirati values.”

Video: @HHShkMohd chairs a meeting of the #UAE Cabinet at Al Zorah Natural Reserve in Ajman, launches the new season of the domestic national tourism campaign “The World’s Coolest Winter” pic.twitter.com/EcBSHoX8b5 — Dubai Media Office (@DXBMediaOffice) December 4, 2022

The current edition of the campaign aims to support domestic tourism within the UAE and attract tourists from around the world to enjoy the warm winter by highlighting the key UAE tourism attractions and