Strong H1 for GHA; loyalty programme revenues top $1.2bln

Strong H1 for GHA; loyalty programme revenues top $1.2bln

UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has reported stronger-than-forecast H1 2023 results, with room revenue in its GHA Discovery loyalty programme up a remarkable 122% year-on-year by the end of Q2. This new high point has been consistently building since November 2022, reflecting sustained appetite for international stays at GHA’s diverse portfolio of 800 hotels across 40 brands in 100 countries, spanning dynamic city properties, idyllic resorts, nature-immersed retreats, and even luxury palaces. With first-half total revenues topping $1.2 billion, up 122% on H1 2022, July and August are building on this momentum, showing record-breaking performance potential. This is being driven by the growing number of travel-hungry GHA Discovery loyalty programme members, whose number will reach the 25-million mark before the end of the year, the alliance said. The five most popular destinations during the first six months of 2023, ranked in terms of total H1 revenue growth, were Thailand in the top-slot followed by Spain, the UAE, the Maldives, and Italy, while the USA remained the most important feeder market for international stays in terms of contribution to room revenue. Meanwhile, the top five countries commanding the highest ADRs were St Lucia, Israel,