The World’s Coolest Winter campaign concludes its third edition successfully

The World’s Coolest Winter campaign concludes its third edition successfully

UAE, Dubai: The UAE Government Media Office announced the success of the third edition of the "World's Coolest Winter" campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on December 2022, in Al Zorah Natural Reserve in Ajman.

The campaign promoted tourism, natural sites and entertaining destinations and experiences across the UAE, achieving an increase in the domestic tourism. The campaign raised the revenues of hotel establishments to AED1.8 billion, compared to AED1.5 billion in its second edition, marking an increase of 20%.

The current edition of the World’s Coolest Winter campaign, raised the number of domestic tourists to 1.4 million, an increase of 8% over the previous edition.

The campaign recorded a remarkable turnout on social media, achieving more than 5.8 million interactions on different platforms.. The #WorldsCoolestWinter hashtag was used in more than 18,000 photos and videos on social media.

The campaign was accompanied by more than 161 promotional videos, produced by the UAE Government Media Office and content creators in the country, achieving more than 158.2 million views from all over the world.

The positive interaction reached 100% globally. The local, regional and global media coverage reached more