Tourism Ireland’s Fill your heart with Ireland campaign launches in the UAE

Tourism Ireland’s Fill your heart with Ireland campaign launches in the UAE

- The campaign launches in the UAE in collaboration with iconic Dubai-based artist, John Mulloor, who has designed unique artworks inspired by Ireland’s landscapes with a regional twist

Dubai, UAE: Tourism Ireland is delighted to announced the launch of Fill Your Heart with Ireland campaign in the United Arab Emirates in collaboration with UAE artist, John Mullour. The Dubai based creative, who has made waves across the region with his captivating digital art, will spearhead the campaign with bespoke and exclusive artworks inspired by Ireland’s enchanting landscapes with a surprising twist.

The global campaign from Tourism Ireland, Fill Your Heart with Ireland, celebrates the different ways in which the island of Ireland fills the hearts of visitors and locals alike and invites potential holidaymakers to come and experience that for themselves. The campaign strives to shine a light on Ireland’s characters, cuisine, beauty and culture through engaging personal anecdotes told by those who love it most.

The UAE activities will see personalities and celebrities in the region, like John Mulloor, share their most treasured memories of the Island of Ireland, encouraging past visitors to return and new visitors to embark on their first adventure.

John Mulloor has created five digital artworks; bringing viewers into