UAE-based Global Hotel Alliance kicks-off 2023 in growth mode as new hotels join portfolio

UAE-based Global Hotel Alliance kicks-off 2023 in growth mode as new hotels join portfolio

- UAE, Thailand, Maldives, Spain, Singapore and Caribbean lead room revenue hikes

- 16 new hotels across nine brands join GHA portfolio since January

- Room revenue and rooms nights bounce back to 2019 levels in Q1

- Total revenue hits US$550 million for the quarter, up 127% on 2021

- International stays surpass pre-pandemic figures since November

- Cross-brand revenue hits US$61m in Q1 and is forecast to reach $260m in 2023

Dubai, UAE: UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has kick-started 2023 with accelerated growth, with 16 new hotels joining its portfolio and performance figures meeting or exceeding pre-pandemic levels in Q1, driven by continued appetite for international leisure travel.

Building on the momentum of 2022, the first three months of 2023 continued the strong growth trend, with repeat-stay room revenue and room nights at GHA’s 800 hotels across 40 brands in 100 countries back to 2019 highs since the start of the year and total revenue hitting more than US$550 million for the quarter.

International stays made by the 24 million GHA DISCOVERY loyalty programme members grew strongly, consistently exceeding 2019 figures, with popular leisure destinations driving the robust recovery in room revenue into Q1 2023 including Thailand (91%