UAE-based Global Hotel Alliance reports stellar 2022 results

UAE-based Global Hotel Alliance reports stellar 2022 results

- Total revenue hits US$1.4 billion, a 60% increase over 2021, and ahead of 2019 by Q4

- UAE takes top spot as most preferred stay destination in 2022, followed by Spain and Thailand

- Repeat stay revenue up almost 80% in Q4

- Cross-brand revenue rockets to US$168 million in 2022, 25% ahead of 2019

- Strength of recovery reflects the impact of the new GHA DISCOVERY loyalty programme, NH joining the alliance and bullish travel sentiment

Dubai, UAE: UAE-headquartered Global Hotel Alliance, the world’s largest alliance of 40 independent hotels brands, has reported robust 2022 results, with every performance indicator exceeding 2019 levels by Q4 – an indication of travel’s full post-pandemic recovery.

Room revenue generated by the 23 million global members of the GHA DISCOVERY loyalty programme exceeded 2019 levels from mid-November onwards, driven by higher average daily rates (ADR), and soaring by 50% in the last two weeks of the year, while repeat stay room revenue was consistently ahead of 2019 levels from June onwards, up almost 80% by the end of 2022. Room nights, which had lagged behind earlier in the year, surpassed pre-pandemic levels by the end of Q4.

In contrast to 2021 when domestic stays dominated the travel mix due