UAE gets a head start with winter tourism drive

UAE gets a head start with winter tourism drive

With its latest initiative to kick-start the domestic tourism during winter, the UAE has gained a head start to regain its appeal as the most sought-after holiday destination in the region.

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The other GCC countries have also taken various efforts aimed at ensuring a speedy post-Covid recovery for their languishing hospitality industry, analysts have said.

To encourage local tourism and promote its desert winters, the UAE has launched “The Most Beautiful Winter in the World” programme, while Oman has rolled out a 10-day free visa campaign to woo tourists from 103 countries.

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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on Saturday launched a UAE Strategy for Domestic Tourism aimed at developing a comprehensive scheme to regulate the local tourism sector in collaboration with the relevant local and federal entities.

He revealed a new unified tourism identity, as part of the UAE Nation Brand, to establish the country's status as an "ideal tourist destination locally and globally, and to share its inspiring story with the