UAE Seeks to Double Domestic Tourism Spending

UAE Seeks to Double Domestic Tourism Spending

The United Arab Emirates announced a new strategy that aims to develop an integrated tourism system to organize domestic tourism.

The strategy is part of the country's plans to establish its position as a tourist attraction hub.

“Promoting the UAE as a single tourist destination with diverse attractions and experiences boosts the country's tourism sector as an integral part of the national economy,” said UAE Vice President, Premier and Ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum during the launch of the first 45-day federal domestic tourism campaign.

The “World's Coolest Winter” aims to invite the public to explore the hidden gems of the seven emirates. The campaign is overseen by the Ministry of Economy in collaboration with local tourism entities and supported by the UAE Government Media Office.

It seeks to highlight the major landmarks and attractions that distinguish every emirate and contribute to promoting the UAE as a single destination.

During a special event in al-Marmoom Desert Conservation Reserve, Sheikh Mohammed reviewed the goals and plans of the new domestic tourism strategy and identity.

“The UAE strategy for domestic tourism marks the beginning of unifying our efforts and coordinating