UAE’s tourism sector thrives with strong performance indicators in 2024 – Gulf Today

UAE’s tourism sector thrives with strong performance indicators in 2024 – Gulf Today

Photo used for illustrative purpose.

The tourism sector in the United Arab Emirates has witnessed a wave of recovery and growth since the beginning of the current year, highlighted by high-performance indicators in all aspects of the sector. This bodes well for an exceptional tourist season, especially with a busy agenda of global events and major activities hosted by the country in the upcoming period.

The launch of the fourth edition of the “World’s Coolest Winter” campaign dominated the tourism scene in the country this week, which also saw significant achievements in the hotel and national transport sectors, reflecting their global excellence and leadership.

World’s Coolest Winter

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the fourth edition of the “World’s Coolest Winter” campaign. He stated, “The national tourism sector witnesses an annual growth. Our goal is to increase the sector’s contribution to GPD to reach Dhs450 billion by 2031.”

This year’s campaign, under the theme “Unforgettable Stories”, highlights the key attractions in each emirate of the country. It provides full support to all visitors with diverse programmes and a calendar filled with events, reflecting the diversity of the UAE’s environment, its tourism appeal,