Using data and behavioural science to transform the future of travel

Using data and behavioural science to transform the future of travel

With a high number of expats living in the Gulf, travel is part of many residents’ lives as people commute regularly between their home countries and where they live and work. As the global macro environment changes, the travel industry must also continuously evolve by adopting new technologies, meeting the growing desire for sustainability, and accommodating the ever-shifting personal priorities of travellers.

Traveller Tribes 2033 is a global research study commissioned by travel technology leader Amadeus to help travel sellers and providers look into the future and see how people in the UAE will travel in the coming years. Northstar Research Partners conducted an online published earlier this year including the views of 756 UAE travelers who are likely to travel internationally in the next 3 years and have travelled internationally at least once in the last year.

The research examines the future forces of change transforming travel, alongside emerging traveller traits, behaviours, and preferences, in order to understand what travellers might expect or even demand in the future. The research revealed four emerging Traveler Tribes including Travel Tech-fluencers, Memory Makers, the Excited Experientialists and Pioneering Pathfinders.

For instance, the ‘Travel Tech-fluencers’ have high expectations that travel should leverage technology for smoother and