World’s Coolest Winter campaign bolsters UAE’s position on global travel and tourism landscape: Bin Touq

World’s Coolest Winter campaign bolsters UAE’s position on global travel and tourism landscape: Bin Touq

DUBAI/ WAM Abdullah bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism Council, said that the fourth edition of the World’s Coolest Winter campaign, scheduled to take place from 9th January to 20th February, 2024, aligns the National Tourism Strategy 2031 and bolsters the UAE’s prominent position on the global travel ...

DUBAI/ WAM

Abdullah bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism Council, said that the fourth edition of the World’s Coolest Winter campaign, scheduled to take place from 9th January to 20th February, 2024, aligns the National Tourism Strategy 2031 and bolsters the UAE’s prominent position on the global travel and tourism landscape.

The campaign aims to showcase the UAE’s unique tourism attractions and winter experiences, its rich cultural heritage, and enchanting natural landscapes, Bin Touq further explained.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the fourth edition of the domestic tourism campaign, titled ‘World’s Coolest Winter 2024’, under the theme ‘Unforgettable Stories’. The initiative is part of the UAE’s domestic tourism strategy introduced by His Highness in December 2020, with the goal of developing an integrated domestic tourism landscape.

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