World’s Coolest Winter campaign concludes, here are its highlights

World’s Coolest Winter campaign concludes, here are its highlights

The third edition of the ‘World’s Coolest Winter’ campaign has concluded on a successful note. The campaign was launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, on December 2022, at Al Zorah Natural Reserve in Ajman. Abdullah bin Touq Al Marri, Minister of Economy, confirmed the success of the campaign in supporting domestic tourism. He noted that the “World’s Coolest Winter” translates the objectives of the UAE Tourism Strategy 2031, which seeks to attract Dhs100bn as additional investments for the tourism sector, and raise its contribution to the GDP to Dhs450bn in 2031. Bin Touq added: “The campaign succeeded in shedding light on our identity and heritage, and introducing the rich culture of the Emirates, taking advantage of the great success achieved in the past editions.” Saeed Mohammad Al Eter, chair of the UAE Government Media Office, said: “The third edition of the campaign under the slogan “Our Heritage”, has succeeded in achieving its goals, through coordination and joint work between the government entities and the private sector.” This year’s campaign celebrated the country’s heritage, national identity and Emirati values. In its third edition, the World’s Coolest Winter