The New 7 Series: BMW’s Most Luxurious and Polarising Car

The New 7 Series: BMW’s Most Luxurious and Polarising Car

By Charlie Cooksey

To get to this BMW drive event required the longest journey I’ve ever made, flying from Manama, Bahrain to Los Angeles, California. Some may say I’m mad to travel so far to drive a car for a few days, but such people don’t know the importance of the BMW 7 Series, and this trip included driving BMW’s first-ever fully electric 7 Series.

The 7 Series was the main event, but this trip also entailed driving the majorly facelifted X7, BMW’s flagship 3-row luxury 7-seater SUV. Also, I had the opportunity to be amongst the first in the world to see BMW’s XM. The XM is a special project. It is an SUV like nothing else on the market – a wild cocktail of super performance, ahead of its time. It has style, luxury, comfort, and an aggressive presence, packed with a 4.4L V8 under the hood. It is also a plug-in hybrid. But back to my point – it was worth the 13,500km journey.

This was a beautiful, picture-perfect location that BMW selected for such an important drive event. We were stationed for 3 days in Palm Springs, a desert city located just over 2 hours east of Los Angeles.