Growing EV Adoption: The Solution Already On The Road

Growing EV Adoption: The Solution Already On The Road

Close up of a charging electric car.



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Despite realizing widespread awareness in a short period of time, electric vehicles (EVs) haven't yet achieved mainstream adoption at scale. We have, however, seen the makings of a strong foundation. In the last year, California and Massachusetts committed to phasing out the sales of new gas-powered vehicles by 2035, President Biden pledged to convert the entire federal government fleet to EVs, and key players built more reliable charging infrastructure across the country. Even with this progress, an important question remains: how do we get more consumers on board? 



Early adopters have responded well to the many benefits of EVs, including lifetime cost savings, superior performance, and a smaller carbon footprint. And with nearly every major automaker announcing their commitment to vehicle electrification, there's no shortage of new EV options on the market. Yet in order to move beyond early adopters, we need to appeal to a wider range of consumers. Enter: the used EV market. 

Attracting more customers with used EVs

One of the biggest challenges to widespread EV adoption is cost. According to CarGurus 2019 Electric Vehicles Survey Findings, 67 percent of consumers