Holographic Breakthrough In The Wayray Holograktor Could Disrupt Car Interior Design

Holographic Breakthrough In The Wayray Holograktor Could Disrupt Car Interior Design

This is a BETA experience. You may opt-out by The WayRay Holograktor concept EV is a ground-up design, based around highlighting its holographic ... [+] interior technology. Photo: WayRay The Holograktor ride-sharing concept car from Swiss deep-tech firm WayRay could disrupt entire automotive interior design departments with its world-first Real AR holographic head-up display. The WayRay Holograktor EV runs three separate "Real Augmented Reality" holographic displays, with one for each of its three occupants, blended in seamlessly from ranges of zero to infinity, rather than the passively floating HUD displays of traditional cars. What's more, the Real AR technology from WayRay could even see automotive interiors reborn, with no differences between left- and right-hand drive dashboards and much shorter dashboards creating more interior space. Porsche and Hyundai were both early investors in WayRay, which began life in Russia before moving to Zurich in Switzerland, though surprisingly neither of them is likely to be the first to deliver the WayRay holographic technology in a production car. WayRay's holographic head-up display takes up a tenth of the dashboard volume of a traditional HUD, ... [+] reflects directly off the windshield and provides zero-to-infinity focal lengths. Photo: WayRay Designed by Koenigsegg's head designer