Airport Retail Confectionery Firsts From Oreo And Lindt, Both With Live Chefs

Airport Retail Confectionery Firsts From Oreo And Lindt, Both With Live Chefs

Vanilla Oreo milkshakes make up one third of sales at the first Oreo Café in an airport, at Hamad ... [+] International. A new café concept for Oreo at Qatar's Hamad International Airport, and the first travel retail pop-up store from Switzerland's Lindt based on a vast research project, at London Heathrow Airport, mark new strategies from the global brands as they both aim to build out the confectionery category in travel retail. Oreo owner Mondelez International MDLZ (formerly Kraft) is bedding in the first Oreo Café in an airport, and chose Qatar's Hamad International to do it. The Middle east hub extended its luxury footprint last year just ahead of the FIFA World Cup. The café is one of only three such venues anywhere in the world; the other two are in New Jersey's American Dream Mall and Hawaii's Ala Moana Center. Meanwhile, Lindt & Sprüngli whose 2022 sales hit 4. 97 billion Swiss francs ($5. 43 billion) up by 10. 8%, has amassed huge amounts of consumer data over the past year. The first tangible results of more than 100, 000 interviews materialized as a travel retail pop-up with a live chocolate chef at Dufry's store in Terminal