Qatar Airways Has The Resilient Strategy Emirates Needs For Covid-19

Qatar Airways Has The Resilient Strategy Emirates Needs For Covid-19

Qatar Airways might be grouped with Emirates since they both connect far-flung cities via a Middle East hub. But to achieve that goal they've taken different strategies, which is now more apparent than ever.



Emirates built itself around large aircraft - not just the A380 but also 777s that will be difficult to fill in the sluggish years ahead. Qatar favored medium-size jets like the A350 and 787 that can be viable with fewer passengers. A mediocre Emirates loading would be solid on Qatar's lighter fleet.



"Our rebound will be organized around the A350 and the 787,“ said Qatar chief strategy and transformation officer Thierry Antinori. "They're the ideal aircraft to start to develop a network in Europe and in Asia at a scale where you can generate cash.“



That's better, he said, "than flying around the world with half-empty A380s.“



If Emirates defined last decade's expansion, Qatar will lead the recovery out of coronavirus and back into growth. Emirates may have been first as a Middle East super connector, but it now urgently needs Qatar's strategy.



For widebodies with under 350 seats, like A350s and 787s, Qatar has 111 aircraft. Emirates has only ten, its 777-200LRs.



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