Urban playground created at Lusail Boulevard will celebrate all things automotive during GIMS Qatar

Urban playground created at Lusail Boulevard will celebrate all things automotive during GIMS Qatar

- The Parade of Excellence, held in collaboration with Sealine Circuit Sports Club – Mawater, will see up to 100 unique cars take part in a captivating, two-hour parade.

As part of the Geneva International Motor Show (GIMS) Qatar, which is taking place outside of the show’s native country of Switzerland for the very first time, Qatar Tourism announces the activation of an Urban Playground at the iconic Lusail Boulevard.

Scheduled for the second weekend of GIMS Qatar, the Urban Playground brings to life the passion and energy of the prestigious motor show to the public with live, free entertainment and a spectacular display of dream cars.

From October 12 to 14, a daily program of festivities will take place from 17:00 to 22:00 which includes a dynamic lineup of music artists, DJs, and engaging talks at a designated centre stage by the impressive Lusail Plaza Towers.

Throughout the weekend activation, an Auto-Life Village will bring to visitors an immersive experience with culinary delights, retail shops, and fun activities for the whole family to enjoy that include a pit crew challenge, car doodle experience, and bike circuit game.

Sheikha Hessa Jassim Al-Thani, Head of Marketing and Planning Department at Qatar Tourism, said: “The Urban Playground