Royal Commission for AlUla and SAUDI ARABIAN AIRLINES (SAUDIA) seal partnership for domestic campaign

Royal Commission for AlUla and SAUDI ARABIAN AIRLINES (SAUDIA) seal partnership for domestic campaign

The Royal Commission for AlUla (RCU) and the national flag carrier of Saudi Arabia, SAUDIA, have signed a SAR 4million memorandum of understanding (MOU) which includes joint marketing and promotional activity to ensure AlUla is top of mind as a year-round destination for Saudi residents in 2021. The MOU was officiated by Melanie De Souza, Executive Director Destination Marketing, RCU and Hazim Sonbol, VP sales, SAUDIA at SAUDIA's Jeddah headquarters. The partnership activity commenced on January 26th 2021 and coincides with AlUla's first-ever destination brand campaign, The World's Masterpiece, which also launched on January 10th and runs through to April targeted at KSA and GCC markets. SAUDIA is the only air carrier providing scheduled services to Al Ula. Currently the airline offers eight-times-weekly flights from: Jeddah, Dammam and Riyadh (nonstop and direct from each destination):Riyadh (4-times-weekly) on Wednesdays, Thursdays, Fridays and SaturdaysDammam (2-times-weekly) on Thursdays and SaturdaysJeddah (2-times-weekly) on Thursdays and Saturdays The flights are already available for purchase either stand-alone or all-inclusive packages with air tickets, accommodation, transportation, and tours available for booking at www.saudiaholidays.comActivity includes co-branded outdoor and digital marketing in Jeddah, Riyadh and Dammam, in-flight entertainment, promotions through SAUDIA's Alfursan loyalty program, airport and ticket office branding, promotion of AlUla packages