Saudia Airlines to bring AlUla FM onboard in new strategic partnership

Saudia Airlines to bring AlUla FM onboard in new strategic partnership

LONDON: Saudia Airlines announced it is brining AlUla FM radio to its onboard entertainment as part of a strategic partnership with the Royal Commission for AlUla.

Announced on Monday, the new initiative aims to raise “awareness and appreciation of AlUla’s rich cultural heritage among passengers and those intrigued by Saudi Arabia’s offerings,” the companies said in a statement. Saudia Airlines to bring AlUla FM onboard in new strategic partnership