STC Ranked As Most Valuable Brand in Saudi Arabia, UAE

STC Ranked As Most Valuable Brand in Saudi Arabia, UAE

As per the inaugural BrandZ Top 30 Most Valuable Emirati and Saudi Brands 2020 ranking, in addition to providing telecom services, STC has made efforts to promote opportunities for women, young people and for people with determination.

With its focus on customer experience, Etisalat ($5.2 billion) is the second most valuable brand. The telecoms company focuses on how technology enriches people's lives, communicated through its "Together Matters“ tagline and Smiles loyalty scheme. Al Rajhi Bank ($4.7 billion) and FAB ($3.9 billion) are no. 3 and no. 4, out of the 13 banking brands in the Top 30.

Emirates ($3 billion) completes the top five with the highest brand equity of the Top 30 brands. The only airline in the ranking, Emirates has successfully integrated online and offline services for a seamless customer