BMW iX: Heralding a new era in electric luxury

BMW iX: Heralding a new era in electric luxury

AGMC, the official importer of BMW Group vehicles for Dubai, Sharjah, and the Northern Emirates has announced that the all-new BMW iX xDrive40 and new BMW iX xDrive50 will be arriving in showrooms by the end of 2021. The BMW iX heralds a new age in mobility. It combines trailblazing design and modern luxury with the latest innovations in highly automated driving, operation, connectivity and digital services. The BMW Group's new technology flagship focuses on both local emission-free driving pleasure - combined with the brand's hallmark sporting ability, efficiency, and convincing operating range - and an unwavering, integrated approach to sustainability applied from the ground up. The BMW iX redefines the successful Sports Activity Vehicle (SAV) concept. It is the first model based on a new, modular, scalable toolkit on which the future of the BMW Group will be built. The development and production of the BMW iX follow an all-encompassing approach to sustainability involving compliance with strict environmental and social standards in the extraction of raw materials, plus the use of electricity from renewable sources and a high proportion of recycled materials in the mix. Ayhan Olcer, CEO of AGMC, says "We are extremely excited for the arrival of