Emirates tops YouGov’s Best Buzz Rankings in the UAE yet again

Emirates tops YouGov’s Best Buzz Rankings in the UAE yet again

Emirates has been crowned as the top brand in YouGov’s Best Buzz Rankings 2021 in the UAE for the fourth year (+53.6). Despite travel restrictions and some renewed global flight suspensions amidst the latest wave of Covid-19 dominated by the Omicron variant, the airline maintains a strong net positive sentiment among UAE residents, retaining the first rank.

YouGov’s BrandIndex measures the public’s perception of brands on a daily basis across a range of metrics. The annual Buzz rankings are compiled using Buzz scores from the entire years’ worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks and the scores are reported as NET scores.

Smartphone giant iPhone and its parent company Apple both have made notable improvements to their scores over the years, jumping up five places from their 2019 rankings to second (45.8) and third (45.6) respectively, in 2021 rankings.

Samsung has seen its ranking drop down two places to fifth (from third in 2019), with a marginal decline to its score (44.1). YouTube remains in sixth (43.3); however, it has strengthened its Buzz scores over the years among the UAE residents (from 42.2 in 2019 to 43.3 in