Lotus Cars inaugurates new Dubai showroom

Lotus Cars inaugurates new Dubai showroom

Matt Windle, chairman of automotive company Lotus Cars, recently visited the UAE to formal inaugurate the new showroom based in Dubai. During his visit, Windle highlighted the company’s performance and strategy. Global retail sales for the automotive company rose 24 per cent in 2021, recording its best performance in a decade. Meanwhile, Lotus’ Vision 80 strategy also commits the business to meet its transformational targets by 2028. Outlining strategic direction and including new product announcements, the plan is based on three key pillars – transforming the business, revolutionising the product range and delivering results every year. In keeping with this strategy, Eletre, the all-electric Hyper-SUV from Lotus, is slated for customer delivery in 2024. As part of its ongoing transformation, Lotus has also opened its new sports car manufacturing facility in Hethel, England. The centre capable of building around 5,000 cars a year. It forms part of Lotus’ £100m investment in the UK. In addition, a new Lotus manufacturing plant in Wuhan, China will further accelerate innovation and oversee the manufacture of new electrified lifestyle models for global markets, according to a company statement. The new facility complements existing UK sports car manufacturing and performance facilities in Hethel and Norwich.