UAE’s leading brands revealed: Abu Dhabi leads in value, Dubai leads in numbers

UAE’s leading brands revealed: Abu Dhabi leads in value, Dubai leads in numbers

Adnoc remains the most valuable brand of UAE with a value of Dh47 billion; Etisalat retains title of strongest brand.

Published: Wed 9 Mar 2022, 8:37 AM

Abu Dhabi National Oil Company (Adnoc) has retained its position as UAE’s most valuable brand and second most valuable brand in the Middle East region with its brand value increasing 19 per cent to $12.8 billion (Dh47 billion).

According to valuation consultancy Brand Finance, Abu Dhabi leads in value while Dubai leads in the number of leading brands. As many as 24 firms in the Brand Finance UAE 50 2022 ranking are headquartered in Dubai, while 19 are based in Abu Dhabi.

In terms of value, the Abu Dhabi-based brands are valued at $32 billion as compared to the $22 billion brand value of companies based in Dubai. The gap between the two is primarily attributed to Adnoc and Etisalat which are based in Abu Dhabi.

“Adnoc continues to be the principal enabler of UAE’s sustainable economic development goals. Since its successful transformation it has taken a leading role in the industry as evidenced by its successful partnerships with peers and international investors,” said Andrew Campbell, managing director of Brand Finance Middle East.

Etisalat retained the title of the