Al-Futtaim Automotive’s mission of democratising the EV market

Al-Futtaim Automotive’s mission of democratising the EV market

The need for sustainable mobility has become a matter of collective and urgent priority worldwide.

Published: Mon 11 Dec 2023, 1:16 PM Last updated: Mon 11 Dec 2023, 1:19 PM

As hosts to COP28, the UAE is keen to spearhead this agenda forward, and the country’s leadership is making concerted efforts to establish a benchmark green mobility infrastructure for the world.

Being the largest automotive distributor group in the UAE, Al-Futtaim Automotive recognised the importance of shifting the industry towards sustainability early on and partnered with leading green-mobility partners across its value stream.

In 2008, Al-Futtaim Automotive planted the seeds of a green revolution by launching hybrid electric vehicles in collaboration with Toyota. This marked the beginning of a journey towards a sustainable future, driving the UAE's transition to cleaner, greener transportation options.

Al-Futtaim Group's participation in the historic global gathering at COP28 as the Strategic E-Mobility Partner is a testament to its dynamic leadership across core economic sectors in the UAE and the group's long-standing commitment to sustainability. It marks another significant step in steering the sustainability strategy of Al-Futtaim Automotive, one of the major divisions of Al-Futtaim Group.

Over the last two years, Al-Futtaim has accelerated the transition through a number of ground-breaking initiatives,