BMW photobombs charging stations during year-long campaign

BMW photobombs charging stations during year-long campaign

BMW Middle East has photobombed every charging station listed in Dubai on Google Maps with its electric cars as part of a new campaign.

Serviceplan Middle East and BMW Middle East’s ‘crazy’ campaign involved photographing more than 300 stations.

“Of course, we did. ? You can call it crazy. We call it the BMW iJACK,” it boldly stated.

The thinking: When it comes to electric vehicles in the UAE, data shows that public charging stations are the primary source of charging, so potential buyers look for nearby charging stations first.

BMW said the shoot was intense as the team “visited a lot of EV charging locations in Dubai”.

Google Maps displays more than 300 stations scattered throughout the emirate, along with photos shared by visitors.

“This presents an untapped and unexplored opportunity, we hijacked all these listings and transformed Google Maps into a virtual showroom for the BMW electric range.

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“So now, whenever someone searches for the nearest charging station, they see a BMW, including the reader!

“This campaign was all about smart strategy, not big budgets, and it truly demonstrates that innovation and creativity do not have to be expensive. It is about understanding your audience.”

Year-long campaign

André Couto, Creative Director at Serviceplan Middle East, said: When we asked