Dubai Airports invests in guest experience and reveals winner of the Dubai Airshow VISTA Innovation Challenge

Dubai Airports invests in guest experience and reveals winner of the Dubai Airshow VISTA Innovation Challenge

Dubai, United Arab Emirates: Dubai Airports, operator of Dubai International (DXB), the world’s biggest international hub, has announced ROVAR as the winner of its guest experience innovator challenge hosted at VISTA at Dubai Airshow 2023. 

ROVAR, a UK-based start-up, won the challenge for its future-focused smart guide, using augmented and virtual reality to enhance the guest experience. The guide offers helpful information throughout the traveller’s journey and allows exploration of the airport pre-departure using augmented reality through smartphone technology.

The judging panel, led by Dubai Airports' SVP of Terminal Operations Essa Al Shamsi, Director of Corporate Planning Kate Ganley, Vice President of Design Neil Kee, and Senior Manager of Corporate Strategy Shamoil Tayabji, played a crucial role in evaluating the finalists' innovations and guided the selection of ROVAR's smart guide solution. Commenting on the VISTA challenge, Essa Al Shamsi, SVP of Terminal Operations at Dubai Airports, said: "We are thrilled to announce ROVAR the winner of our guest experience innovator challenge. Their solution aligns with our vision to enhance the guest experience and embodies the forward-thinking that our industry needs. This victory is a milestone for ROVAR and we look forward to seeing their idea take flight”. 

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