Emirates & AWS to develop immersive iXR platform to upscale crew experience

Emirates & AWS to develop immersive iXR platform to upscale crew experience

The Emirates Group, Dubai-based international aviation holding company, has collaborated with Amazon Web Services (AWS), in a move to embark on a futuristic, immersive digital journey to transform its employee experiences, a first for the industry.

Both organisations have signed an agreement to develop an immersive Extended Reality (iXR) platform and capability for the Emirates Group’s cabin crew, new joiners, and the wider industry partner community. 3D virtual hubs, virtual training, gamified environments, simulated experiences, all this and infinitely more are in the offing as the Group adds on ground-breaking features and technology to the platform.

iXR, powered by AWS spatial computing and artificial intelligence, will deliver technical capabilities with photorealistic experiences. Designed to meet employees on their stomping grounds, iXR experiences will be available across next-gen wearables and hand-held devices, including tablets and mobiles, with a consistent, hi-fidelity experience, streamed from the cloud.

In the first phase, iXR will have three distinct capabilities, a collaborative hub and social space, cabin crew training, and employee onboarding.

An Emirates Virtual Hub will welcome employees to engaging and interactive brand experiences.

iXR will introduce an unparalleled 3D interactive experience to the airline’s award-winning cabin crew by leveraging advanced technology to create a truly immersive environment. Here, crew