Emirates inks deal with AWS to create extended reality platform for airline staff

Emirates inks deal with AWS to create extended reality platform for airline staff

Dubai: Emirates Group and Amazon Web Services (AWS) have inked a deal to develop an immersive Extended Reality (iXR) platform for the airline’s employees. The iXR platform, which is set to be lunched later this year, will feature 3D virtual hubs, virtual training, gamified environments, and simulated experiences. iXR, powered by AWS spatial computing and artificial intelligence, will deliver technical capabilities with photorealistic experiences. “iXR experiences will be available across next-gen wearables and hand-held devices, including tablets and mobiles, with a consistent, hi-fidelity experience, streamed from the cloud,” Emirates said in a statement on Wednesday. In the first phase, iXR will have three distinct capabilities – a collaborative hub and social space; cabin crew training; and employee onboarding. Emirates staff can experience the interactive brand experiences at the Emirates Virtual Hub. iXR will introduce a 3D interactive experience to the airline’s cabin to create an immersive environment. Here, crew can experience a digital universe with virtual classrooms, engage with and learn from facilitators and peers, and navigate the intricate interiors of the airline’s flagship A380s and Boeing 777s. The environment will feature cabin service trainers, photorealistic avatars, and spatial audio for sensory experience. According to Emirates, the hyperreal virtual world