Emirates to train thousands of new cabin crew in the metaverse – ITP.net

Emirates to train thousands of new cabin crew in the metaverse – ITP.net

Emirates is taking big leaps into the metaverse, not only for its customers but also its crew and staff.

Dubai’s flagship carrier has announced plans to train its entire crew in the metaverse. Currently, Emirates has 16,000 cabin crew but is looking to expand this number by 4,000 to reach close to 20,000 cabin crew by 2023.

Adel Ahmed Al Redha, chief operating officer of Emirates, said the metaverse will transform entire customer processes, from operation and training to sales and overall customer experience. It allows the airline cut the “middleman”.

He explained, “When I say doing away with the middleman, I’m talking about certain processes that are not necessary anymore but have just been there. I think the metaverse does provide us the opportunity to eliminate that.”

Speaking at the Dubai Metaverse Assembly, Al Redha further stated, “ We’ve seen an increase of close to 50 percent of our online booking coming from customers directly. We are cutting out the middleman, and with this elimination, we bring in efficiencies, more capabilities. More importantly, we pass on these costs that we’ve saved to the end-users (customers) and give better value for their time. That’s where we’re going with this technology.”

Emirates had earlier announced that