Katib Belkhodja takes over as Customer Centricity Director of Al-Futtaim Automotive

Katib Belkhodja takes over as Customer Centricity Director of Al-Futtaim Automotive

Dubai, UAE: In a bid to further intensify its focus on the customer-centric business approach, Al-Futtaim Automotive has appointed Katib Belkhodja as the automotive group’s Director of Customer Centricity, a newly established function within the company’s Centre of Excellence.

This move solidifies Al-Futtaim Automotive's unwavering commitment to prioritizing customer excellence and developing innovative strategies that place customers at the heart of their operations.

In his new capacity, Katib will report directly to the President of Al-Futtaim Automotive and will spearhead the development of the group’s customer-focused business strategies, based on the three core pillars of Building Brand Power, Enhancing Customer Experience, and Boosting Digital Sales. He will lead the implementation of effective marketing, PR communications, and digital transformation, further reinforcing Al-Futtaim Automotive's position as a market and mobility leader.

His mandate as Customer Centricity Director includes driving in-depth development of brand content and storytelling, and data science, across the company’s full portfolio of products and services*.

A firm believer in harnessing the power of technology and innovation to improve customer experience, Katib will also ensure the implementation of the new digital framework that combines Data, MarCom, and CRM into one streamlined, intuitive platform called the ‘Digital Customer Ecosystem.’ The ecosystem empowers the company to