McLaren steers from supercars to shoes with $450 launch – The National

McLaren steers from supercars to shoes with $450 launch – The National

McLaren is taking its first steps into the trainer business.

The luxury British carmaker is looking to reach more consumers through fashion and streetwear and has partnered with Athletic Propulsion Labs for its footwear debut.

The limited-edition line, called HySpeed, are running trainers in five colours infused with design elements from McLaren’s supercars like its seats and aerodynamics, with a carbon fibre plate and nitrogen-infused cushioning. Executives said the project started from scratch and has been in development for two years.