Premium holiday packages from $1,900: UAE airlines, tour operators announce affordable luxury travel options

Premium holiday packages from $1,900: UAE airlines, tour operators announce affordable luxury travel options

UAE-based airlines and tour operators are increasingly looking to cater to a new class of travellers who are looking for premium experiences at affordable rates. According to travel experts, affordable luxury packages cost up to 20 per cent more than low-cost ones.

Holiday Factory, a company that specialises in curating affordable all-inclusive packages, has launched a new brand specifically targeting such travellers.

Sandra Dammrich, general manager at the new brand called Holiday Factory Premium, cited research conducted in the UAE to say that “one-third of the population is seeking premium holidays”. She said these travellers are “underserved with all-inclusive packages at the right price”.

Ekaterina Malikova, product manager, said 73 per cent of premium holiday seekers in the UAE look for all-inclusive packages and “95 per cent of those end up booking by themselves”.

“It’s a long, tedious process of endlessly researching and creating a self-itinerary which ends up being cost-ineffective,” she added.

The company is curating holidays to “popular and unexplored” destinations such as Switzerland, Italy and Maldives, among others. According to a marketing mailer sent by the company, all-inclusive packages to experience the Northern Lights in Finland that includes an ice igloo experience start from Dh7,000 for group travel. A Swiss holiday starts