Applabs expands its operations in MENA

Applabs expands its operations in MENA

Dubai: Singapore-based Ad-tech platform and solutions company, Applabs today announced its expansion plan in MENA region, appointing Sanjeev Bankira as Country Head.

Sanjeev will be spearheading the company’s operations in MENA and will be responsible for the strategic growth of Applabs in the region. He will be responsible for strengthening the local team, creating partnerships and new business opportunities while establishing strong client relationships.

With 12+ years of work experience, Sanjeev worked as Head, Growth Marketing, Monetisation and Partnerships in his last role with Fork Media Group. He has successfully handled a number of impactful marketing campaigns on Fork Media’s content platforms - CurlyTales, Mashable IN and IGN IN for well-known brands such as Samsung, Accenture, Yamaha Audio, Moj, Airtel along with multiple tourism boards across the world.

Expressing his excitement, Mr. Sanjeev Bankira, Country Head, Applabs, said, “I am thrilled to join one of the fastest growing digital marketing solution firms which is now operational in the MENA region. This is a rapidly growing market for digital marketing, brands are increasingly adopting various new technologies, be it AI, ML, programmatic or involvement in crypto, metaverse, etc to compete with their counterparts. Seeing the company’s performance in Singapore, I am sure that Applabs