Khalifa Fund’s report to encourage entrepreneurship, SMEs

Khalifa Fund’s report to encourage entrepreneurship, SMEs

Khalifa Fund for Enterprise Development has released the results of the UAE Consumer Survey, which was aimed at gaining key insights on consumer behaviour across multiple areas, including marketing, social media, digital media, e-commerce, retail, food and nutrition. The report will help provide reliable data to encourage entrepreneurship within the country and serve SMEs with valuable consumer behaviour data. The survey consisted of 1,884 respondents from a wide demographic that accurately represents the UAE’s population. According to the report’s marketing and social media data analysis, 40 per cent of the respondents stated that they find online advertising to be intrusive and unhelpful while another 40 per cent of those surveyed said they’re neutral towards advertisements as long as they also receive high-quality and free content in return. Subsequently, 35 per cent of the respondents said they did not favour receiving online adverts based on their search history, thus recommending that businesses find other more engaging marketing methods to reach their respective target audiences. The report also stated that 66.4 percent of online consumers conduct prior research before making a major purchase, while 96.10 percent of the respondents use Google as their preferred search engine, therefore, signifying Google advertising’s potential for