UAE Business: GluCare.Health partners with Novo Nordisk for new obesity programme – Gulf Digital News

UAE Business: GluCare.Health partners with Novo Nordisk for new obesity programme – Gulf Digital News

GluCare.Health, a leading health tech startup, has partnered with global pharmaceutical company Novo Nordisk, market leader in Diabetes & Obesity, to introduce a blueprint for the future of healthcare.

The partnership will see a 150-patient weight management pilot programme challenge the way traditional care providers view and manage chronic conditions like obesity, said a statement.

The model of care for the pilot programme will combine new digital bio-markers alongside existing therapeutics. Utilising wearable and connected technologies, it will offer an unparalleled level of in-patient and data-driven remote care.

It is expected that this model will enhance the levels of care, and eventually treatment outcomes, in comparison to traditional models of care. This innovative partnership will put accountability for outcomes vs costs on the provider, rather than on the insurers or patients, it said.

The partnership will be the region’s first value-based reimbursement model, and will be the first relationship of its kind for Novo Nordisk globally.

The six-month programme, which begins in September, is open to people with obesity - those with a BMI of 30 or above - as well as individuals with a BMI of 27 or above who also have at least one weight-related comorbidity. Once enrolled in the programme, patients will