UAE Business: InMobi expands partnership with Microsoft Advertising into Mideast – Gulf Digital News

UAE Business: InMobi expands partnership with Microsoft Advertising into Mideast – Gulf Digital News

InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, today announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in Southeast Asia, Middle East, Turkey and Africa.

InMobi will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and mobile ad tech capability of InMobi’s advertising platforms, said a statement.

InMobi and Microsoft have been in a strategic partnership since July 2018 to help enterprises accelerate their digital transformation by providing them with insights, audience, and engagement platforms for a connected world. The partnership was expanded in 2019 as InMobi added the Microsoft Advertising products and solutions to its offerings in India.

Microsoft Advertising’s EMEA and LATAM Vice President Mark Richardson said: “Microsoft Advertising are thrilled that InMobi will further expand their representation of our full suite of advertising offerings to strategic and enterprise clients in the Middle East, Turkey and Africa as part of our continuation to expand our sales and marketing efforts into this region.”

Microsoft Advertising offers advertising solutions that reach people across Microsoft properties including Bing, Microsoft News, Edge, and Outlook as well as on partner sites