46.5 % of UAE young adults buy products based on influencers’ recommendations, reveals student survey

46.5 % of UAE young adults buy products based on influencers’ recommendations, reveals student survey

Home Technology 46.5 % of UAE young adults buy products based on influencers' recommendations,.... Dubai, March 16, 2020: Young adults in the UAE are increasingly inclined to buy a product based on social media influencers' recommendations.. The UAE figures were revealed in a survey conducted by students enrolled in the Applied Public Relations course at Canadian University Dubai (CUD) and discussed at a forum "CUD Meets Social Media Influencers" organized by the students.. Dr. Ghada Abaido, Assistant Professor, Faculty of Communication, Arts and Sciences, commented: "The students of the Applied Public Relations course got an opportunity to meet these four popular social media influencers face to face.. The students' project further revealed that influencer marketing is a trend that will continue to grow in the future, as most marketing departments are allotting higher budgets for influencer marketing .. 34% have discovered a new brand based on a post published by an influencer.. Dr. Ghada Abaido concluded: "The students' project clearly demonstrates the rapidly growing importance of social media influencers for brands to connect with their audiences.. It indicates that consumers feel more confident about an influencer's recommendation, and they are more likely to