How Tunisia’s Little Jenaina is championing local artisans

How Tunisia’s Little Jenaina is championing local artisans

Tunisian businesswoman Iman Chaabane quit her high-flying corporate career in order to make a more meaningful societal impact, launching an ecommerce platform that champions local artisans and makers of all-natural goods.Now stocking 360 items spanning organic food, cosmetics and personal grooming products, sales at Little Jenaina - www.littlejenaina.tn - have soared since the coronavirus pandemic began as movement restrictions spur Tunisians to try online shopping."Ecommerce in penetration was very low, but since the lockdown started, we've seen a big increase in demand and in April we doubled our sales,“ says Chaabane, who today also works as a consultant after many years as a chief financial officer and accounts auditor."When I left my last corporate job, I was tired of that environment and wanted to find something more meaningful,“ says Chaabane,