Travis Scott reportedly earned $20 million through his partnership with McDonald’s
Travis Scott reportedly earned $20 million through his partnership with McDonald’s
Rapper Travis Scott earned an estimated $20 million through his deal with McDonald's this year, according to Forbes.
Roughly $15 million of those earnings came from cobranded merchandise Scott released, which included a McNugget-shaped body pillow, $250 denim shorts, and a $98 hoodie, Forbes reported.
As part of the deal, McDonald's sold a Travis Scott Meal “” a Quarter Pounder, fries, and a Sprite “” which became such a hit that the fast-food chain started running out of burger ingredients.
According to Forbes, Scott earned $20 million through a deal with Epic Games and pockets $10 million annually through a Nike partnership.
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Travis Scott's deal with McDonald's may have landed him a $200 fine after the rapper drew crowds during a surprise visit to a California location, but it was all worth it in the end. Scott wound up earning approximately 100,000 times that figure through his partnership with the fast-food giant, according to Forbes.
Scott earned roughly $5 million through the endorsement, along with another $15 million through McDonald's-themed merchandise he developed for his Cactus Jack brand, Forbes estimates.
On McDonald's end, the meat of the deal was a limited-time menu offering called the Travis Scott Meal “”