Justin Bieber NYE Concert Kicks Off Beverly Hilton Series Of Live/Virtual Rooftop Events

Justin Bieber NYE Concert Kicks Off Beverly Hilton Series Of Live/Virtual Rooftop Events

(Image courtesy of Subnation)

Like most hotels in California during the pandemic, the Beverly Hilton has faced a lot of challenges in the pandemic. One solution for the iconic Beverly Hills venue: produce a series of Covid-safe events performed live on the rooftop of its ballroom, where customers can watch from the balconies of their rooms, and remote audiences can watch online.



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It's yet another variation on the pandemic's overriding imperative for transformation and adaptation, as traditional indoor venues for live events have been closed for months at a time, sending performers to drive-in theaters, Walmart



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parking lots and, of course, online to connect with fans.

The Beverly Hilton's outdoor events kick off tonight, with what is technically a private concert by pop idol Justin Bieber, sponsored by T-Mobile (Bieber has posted several photos of his soundcheck in the sky on his Instagram account). That event will stream tonight digitally, beginning around 6 pm Pacific Time, with two replays on New Year's Day, according to the New York Post.



But plans for future events under what the hotel is calling its “Oasis”