20 million adults could dive into the cryptocurrency market over the next year, nearly doubling today’s retail investor base, says crypto exchange Gemini

20 million adults could dive into the cryptocurrency market over the next year, nearly doubling today’s retail investor base, says crypto exchange Gemini

The ranks of retail investors in the cryptocurrency market look set to swell over the next year with nearly 20 million American adults planning their entrance into it, according to a study by crypto exchange platform Gemini. The firm looked into the "crypto-curious audience," which it defines as people who don't own cryptocurrency but indicate either wanting to learn more about it or who are planning to buy it soon. Among its findings, about 13% of adults in the US plan to buy cryptocurrency in the next 12 months and that figure translates to 19.3 million people. That amount of Americans picking up cryptocurrency would nearly double the current population of investors, Gemini said. "Given what we know about the demographics of the crypto-curious audience, the profile of the average crypto holder could also soon be changing in a very welcome way," said the firm, which based its State of US Crypto Report on a total sample of 3,000 people ranging from 18-65 years in age with $40,000 or more in household income. The snapshot of retail investors arrives at a time of growing institutional interest and exposure to cryptocurrencies, with Gemini calling interest in crypto, and its earning potential