Experiential Retailer Camp Widens Its Playing Field With New Mall Store
- Date: 17-Oct-2021
- Source: Forbes
- Sector:Retail
- Country:Middle East
Experiential Retailer Camp Widens Its Playing Field With New Mall Store
The Camp store at Columbus Circle in New York. The innovative retail chain is expanding with a new ... [+] store that opens this week at Westfield Garden State Plaza in Paramus, N. J. Camp, the company that is reinventing toy retailing, is continuing its expansion push, with a new store in one of the East Coast's largest malls. The new location in a high-profile shopping center - Westfield Garden State Plaza in Paramus, N. J. - could play a key role in accelerating Camp's expansion to other parts of the country. The store opens to the public Oct. 19. The 6, 500 square-foot space will be one of Camp newer formats, a store that is more retail, and less experiential, compared to the flagship Camp store on Fifth Avenue. But it will still have plenty of the hands-on activities that have made Camp a hit with parents and kids, and fueled its rapid growth. Camp is taking over the site of a previous failed experiment in toy retailing - one of the reimagined, next-generation Toys R Us stores. The company that owns the rights to the Toys R Us name opened two stores - one at Garden State Plaza