What Wonderful Beef 2.0! Programme Begins On-Site Actions in KSA with the support of the Spanish Embassy in Riyadh
- Date: 17-Mar-2022
- Source: Eye of Riyadh
- Sector:Agriculture
- Country:Saudi Arabia
What Wonderful Beef 2.0! Programme Begins On-Site Actions in KSA with the support of the Spanish Embassy in Riyadh
Provacuno kicks off the second term of the What Wonderful EU Beef! campaign in KSA with a series of activities to promote European Beef in the country. The campaign is supported by the Spanish Embassy in Riyadh and will include a masterclass and showroom for importers and key players from the market of Saudi Arabia – the spotlight is on the high quality and taste of the European beef from Spain.
The activities will kick off with a series of events that will take place in Riyadh at the end of March 2022. The 1st event will be an exclusive showroom that will take place in the Spanish Ambassador premises in Riyadh on the 29th of March, featuring a live cooking demonstration and multi-course dinner prepared by Michelin-starred chef Israel Mantua. The chef will also be hosting a Masterclass using EU Beef from Spain at one of Saudi’s top culinary schools.
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