Why Foodverse is UAE’s food for thought

Why Foodverse is UAE’s food for thought

The food industry has always been on the forefront of technological advancement. What started with home delivery evolved into game-changing delivery apps that brought a myriad mix of restaurants from across the city into our homes. Just when we thought we had reached the pinnacle of tech innovation in the F&B industry, Foodverse was born. A virtual universe may sound like something straight out of a science fiction novel, but this is no longer a farfetched dream.

Foodverse is short for Food Metaverse — an immersive 3D world where everything is about food. From virtual restaurants that can allow table reservations, to cooking up virtual food to placing a ‘real-life’ order, Foodverse provides many exciting opportunities for the food industry to market to global users and to monetise at a global level — without physical restrictions or scaling obstacles. Enabled by social media, businesses have been learning the power of brand building and digital presence, and Foodverse will take this to the next level with NFTs and Metaverse experiences.

Discovering food in Metaverse

The origins of Foodverse lie somewhere in the dark days of the pandemic. With multiple lockdowns and contact restrictions, food businesses took a massive hit — many finding it hard