Why Foodverse is UAE’s food for thought

Why Foodverse is UAE’s food for thought

Removing geographical restrictions allows brands to create new business opportunities. A UAE brand can scale its Foodverse community and gain attention in the UK, possibly leading to pop-ups and franchising opportunities

By Supreet Raju Published: Mon 20 Feb 2023, 10:02 PM

The food industry has always been on the forefront of technological advancement. What started with home delivery evolved into game-changing delivery apps that brought a myriad mix of restaurants from across the city into our homes. Just when we thought we had reached the pinnacle of tech innovation in the F&B industry, Foodverse was born. A virtual universe may sound like something straight out of a science fiction novel, but this is no longer a farfetched dream.

Foodverse is short for Food Metaverse — an immersive 3D world where everything is about food. From virtual restaurants that can allow table reservations, to cooking up virtual food to placing a ‘real-life’ order, Foodverse provides many exciting opportunities for the food industry to market to global users and to monetise at a global level — without physical restrictions or scaling obstacles. Enabled by social media, businesses have been learning the power of brand building and digital presence, and Foodverse will take this to the