Sweet Crude Offers Bold Alternative To Nonalcoholic Sector

Sweet Crude Offers Bold Alternative To Nonalcoholic Sector

A migraine sufferer turned her pain into a line of ready-to-drink, zero-proof, CBD-infused cocktails.

Talia Bennick suffered from terrible, terrible migraines, and eventually, she learned that one of her migraine triggers was consuming alcohol. Even the tiniest amount would cause severe pain.

"Even half a drink, and I would have to medicate,“ she says. "That would stop the pain, but it would put me out for a day. It just wasn't worth it to drink.“

But when she started looking at her non-alcoholic options, there weren't a lot of crafted options available so she started mixing drinks for herself, and then she started sharing them at parties. By 2014, she was mixing CBD oil into her zero proof cocktails. "I realized I was on to something when everybody at the table wanted at least one round of the CBD cocktail,“ she says.

Bennick, who is based out of Austin, TX, began working with a partner to help her crate a shelf-stable version of her cocktails, and Sweet Crude had its first production this past August.

Sweet Crude $23.99 per 4-pack, and each 250-ml can contains 20 mg of CBD and natural terpenes. Its slogan is "Cruder than a virgin, but still 0 % alcohol.“ "Each of