After One Year Without Live Entertainment – The Winners Emerge

After One Year Without Live Entertainment – The Winners Emerge

Share to Linkedin Just about this time last year I had a full calendar of events to attend, after spending more than 100 nights during 2019 in a theater, concert hall, conference room or on a field somewhere. Then, as we all remember, the world came to a screaming halt as Coronavirus took hold. Over the past 12 months I have had innumerable conversations with industry executives, written dozens of articles, hosted dozens of True AF podcast episodes and paid very close attention to the ongoing conversations on Twitter, LinkedIn and industry forums. I was always curious about how people projected the post pandemic future and what constructive steps they were taking to get there. Here is who I believe got it right: When the world shut down, Live Nation's stock price fell to as low as $21. 70. It has climbed back to all time highs in anticipation of the re-opening of live entertainment, rising more than 400% from that low. I believe this is a result of two converging factors. First, Live Nation is the world's preeminent force in ticketing, tour promotion and venue operations. As such, they are well positioned to lead the resumption of ticketed events