AGU highlights importance of entrepreneurship in key regional forum

AGU highlights importance of entrepreneurship in key regional forum

The Arabian Gulf University (AGU) has recently participated in the Fourth International e-Forum titled: “Innovation in Business Organisers”, which was organised by Scholar Worldwide for Research and Studies  (SCHWLAR). Representing the University in the two-day event, which was jointly organised by AGU, the Jordanian Association for Business Entrepreneurship in Jordan and Best Practice Management Consulting in Dubai, UAE, was Professor at the Innovation and Technology Management Department Dr Fairouz Al Dhammour. At the forum, Dr Al Dhammour delivered a lecture titled “Entrepreneurial Approach, Users' Role  In Driving Innovation”, which highlighted the nature of the entrepreneurial approach of business organisations and the basic principles related to proactivity, innovation, risk-taking and competitiveness. The Professor explained all steps of the entrepreneurial project in the lecture, including the idea, implementation, the importance of creative leadership in the success of the entrepreneurial project and indicators of entrepreneurship success. She mentioned: “Entrepreneurship is a new and old topic that many theories have emphasised and has become an urgent need, especially in light of the changing global environment, privatisation and competitiveness. From an academic point of view, universities and educational institutions at all levels are an integral part of the entrepreneurship system by spreading the culture of